Google Archives - Digivate

Digivate’s Guide to Developing Buyer Personas That are Actually Useful

Jan 20 · 4 min read | Posted in Digital Marketing by Tanya

Do you feel like your marketing efforts are falling on deaf ears? And no matter how hard you try, nobody is responding to your top-notch ad copy or content. The majority of marketers are shooting in the dark without having any understanding of what or why are they doing it. We live in an ad-heavy world. If ...

Top 5 Benefits of Accelerated Mobile Pages (AMP)

Mar 18 · 4 min read | Posted in Google

What is AMP? Accelerated Mobile Pages (we’ll call it AMP from now on) is a global initiative with one major goal; faster mobile websites. This new project brings a new coding langua...

Top 10 Most Creative PPC Campaigns of All Time

Jun 3 · 8 min read | Posted in Google by Matthew

PPC doesn’t have to be boring! In the performance-driven world of paid search, it’s easy to forget how to be creative. A fun, innovative, and well-executed PPC campaign can work won...

20 Link Building Opportunities for a New Website

Feb 24 · 13 min read | Posted in Content Marketing

Launching a new website in 2015? Congratulations! Although launching a new site can be a slightly stressful experience, it can also be tremendously exciting. There are few better feelings...

Local SEO – A Step By Step Guide to Ruling Your Turf!

Dec 13 · 8 min read | Posted in Google

If you are a small business operating in a fixed location and you are not doing local SEO, you’re missing out big time. The number of localised searches conducted on personal computers ha...

SEO for mobiles

Jun 18 · 2 min read | Posted in Google

Mobile search is big and getting bigger fast. It already accounts for 10% of all Google’s search traffic and this is on course to rise to 16% by the end of 2011. This rapid growth shows n...

Sitelinks in google

Jun 5 · 3 min read | Posted in Brand Reputation

Sitelinks were designed to help users quickly and efficiently navigate a website from within search engine result pages (SERPs). The purpose of this is to save time and make the search ex...

Google’s ACE

Jun 27 · 2 min read | Posted in Adwords

Google last week launched a new feature to the ever complex Google Adwords platform that will transform the way search marketers manage their Adwords PPC accounts. Google ACE (Adwords Cam...

Adwords Search Funnels

Jun 25 · 2 min read | Posted in Adwords

Google has provided agencies and advertisers with tools and functionality that have now become synonymous with online marketing. This has come in the form of basic conversion tracking to ...

Google Image Search Ads

Jun 23 · 2 min read | Posted in Adwords

As you may have heard Google this week announced the release of their new image search ads to the AdWords platform. These are billed just the same as normal ads and built with the help of...

Google Analytics – Advanced Segments

Jun 22 · 4 min read | Posted in Adwords

Ok, so I wrote about Google Analytics a few weeks ago 3 months ago, and some companies inability to utilise its functionality, either because they are unaware of the possibilities of the ...

Paid Search Marketing, Understanding It

Jun 16 · 4 min read | Posted in Adwords

Clients are often in with the mindset that paid search marketing, and search to a degree, works like a tap, turn the valve to let more water through; spend more to get more sales.?To an e...

YouTube’s New Enhanced Channel

Jun 6 · 2 min read | Posted in Brand Reputation

I once heard someone refer to social media as the ‘blob’; it is everything and everything is it.?The meaning of this is obvious and vague at the same time. Everything online that can refe...